The "Focus on the Good" binocular program is a heartwarming initiative by Land Sea and Sky and Houston Audubon that collects donated binoculars and refurbishes them to their full potential. These rejuvenated binoculars are then distributed to underprivileged individuals here in our community as well as guides in developing countries. By promoting ecotourism over deforestation, this program empowers local communities to appreciate and protect their natural habitats, fostering a sustainable approach to economic growth while preserving their environment. Through the gift of binoculars, these individuals can now witness the beauty of their surroundings up close and engage in ecotourism activities that benefit both people and birds. 

Zeiss has generously offered to support this program by providing a 15% off coupon for any Zeiss product purchased through Land Sea and Sky within 30 days of donating a pair of binoculars.

Land Sea and Sky hosts the binocular donation boxes at their store:  1925A Richmond Ave., Houston, TX 77098. Binoculars may also be mailed in. Details on the Land Sea and Sky website.